WARNING: The contents of this letter could
bump you up into a much higher tax bracket!
WARNING: The contents of this letter could
bump you up into a much higher tax bracket!
For marketers who are almost (but not quite) satisfied with their sales funnel conversions - and can’t figure out what’s missing…
For marketers who are almost (but not quite) satisfied with their sales funnel conversions - and can’t figure out what’s missing…
AT LAST: Your Own “Killer” Sales Copy That Grabs Your Readers By The Short Hairs - Pulls Them
All The Way Through Your Funnel - And Virtually
Sucks The Cash Right Out Of Their Pockets…
AT LAST: Your Own “Killer” Sales Copy That Grabs Your Readers By The Short Hairs - Pulls Them
All The Way Through Your Funnel - And Virtually
Sucks The Cash Right Out Of Their Pockets…
(Without sending you to the poorhouse)
(Without sending you to the poorhouse)
Copy Doctor TM ICU
(Increased Conversions Unit)
Copy Doctor TM ICU
(Increased Conversions Unit)
“High-Caliber Copywriter Comes Out of
Retirement To “Critique & Tweak” Typical Lackluster Sales Pages - Masterfully Transforming Them Into High-Performance ATM Machines...
For Chump Change”
“High-Caliber Copywriter Comes Out of
Retirement To “Critique & Tweak” Typical Lackluster Sales Pages - Masterfully Transforming Them Into High-Performance ATM Machines...
For Chump Change”
(If you’re fortunate enough to be accepted)
(If you’re fortunate enough to be accepted)
Dateline: Due west of the Surigao Strait
Dear Reader,
Would you like to double or triple your sales from the same traffic you’re already getting?
If your answer to that question is yes then stick with me here… because, I’m about to reveal some next-level stuff.
I may be going to go out on a limb here, but…
Dateline: Due west of the Surigao Strait
Dear Reader,
Would you like to double or triple your sales from the same traffic you’re already getting?
If your answer to that question is yes then stick with me here… because, I’m about to reveal some next-level stuff.
I may be going to go out on a limb here, but…
You Will Probably Learn More
About Copywriting By Simply Reading
This Letter Than Buying into a High-Ticket
Copywriting Course…
You Will Probably Learn More
About Copywriting By Simply Reading
This Letter Than Buying into a High-Ticket
Copywriting Course…
Here’s why…
Because, I’m going to reveal all of the little known “magic” elements behind most of the best sales copy ever written. So, you will now know what your current sales copy is missing.
Okay, I know what you’re thinking: “This dude must be secretly trying to get me to hire him to write sales copy for me, right?
Wrong!
Writing sales letters from scratch SUCKS - even though I rank among the very best at it.
You don’t have to like something just because you’re good at it.
And, I’m in excellent company with that sentiment.
The late, great Gary Halbert once wrote:
Here’s why…
Because, I’m going to reveal all of the little known “magic” elements behind most of the best sales copy ever written. So, you will now know what your current sales copy is missing.
Okay, I know what you’re thinking: “This dude must be secretly trying to get me to hire him to write sales copy for me, right?
Wrong!
Writing sales letters from scratch SUCKS - even though I rank among the very best at it.
You don’t have to like something just because you’re good at it.
And, I’m in excellent company with that sentiment.
The late, great Gary Halbert once wrote:
“Anybody who says they like to write is either a degenerate liar or a social leper. Let's face it: What kind of nerd wants to sit and struggle with a blank piece of paper when he could be… (long list of fun stuff), or anything but writing.”
“Anybody who says they like to write is either a degenerate liar or a social leper. Let's face it: What kind of nerd wants to sit and struggle with a blank piece of paper when he could be… (long list of fun stuff), or anything but writing.”
And, that’s exactly how I feel about it too. So no, I am not looking to write your entire sales letter or funnel copy.
But don’t worry, because what I’m offering you here is far better.
Here’s why:
I will transform your existing under-performing sales letter into a professionally crafted, supercharged, chart-busting, sales-getting, money-magnet that causes you (and your affiliates) to do the happy-dance.
It’s The Ultimate Win-Win…
And, that’s exactly how I feel about it too. So no, I am not looking to write your entire sales letter or funnel copy.
But don’t worry, because what I’m offering you here is far better.
Here’s why:
I will transform your existing under-performing sales letter into a professionally crafted, supercharged, chart-busting, sales-getting, money-magnet that causes you (and your affiliates) to do the happy-dance.
It’s The Ultimate Win-Win…
It’s a win for you and for me too, and here is why… Through helping other copywriters punch-up their copy, I discovered that I have a valuable skill, the skill to evaluate and enhance virtually any sales page and increase conversions dramatically.
With 35+ years of copywriting experience under my belt, fixing broken sales pages comes second nature to me. When I’ve finished fine-tuning your copy you’ll have a first rate killer sales funnel… and I’ll have a fun assignment that doesn’t give me a migraine.
Here’s what you’re getting:
If you’re accepted as one of my clients I will perform what I call a “Critique & Tweak” for your current sales pages, lead-gen pages, or possibly even your entire funnel. Along with my critique, I’ll point out the elements in your sales message that just don’t make the grade.
But that's not all…
I'll not only fix your copy, I’ll tell you how and why I fixed it. And, I’ll also make sure you understand what the problems are and why they don’t work.
That means that you get an in-the-trenches education which will continue to benefit you for the rest of your life. And may just be the best part about this deal.
And there’s more…
Along with having better converting sales copy you will now also understand the difference between what’s good and what’s not-so-good.
Why is it important? If you know what should and should not be in a good sales letter you're able to predict whether the sales copy you’re paying for (or writing yourself) is likely to convert.
So, even if you never intend to write your own sales copy, you should still know how it ought to be done.
Case in point, for several years I owned a software company where we developed applications for several industries, mostly using the C programming language. And, although I never had even the slightest desire to be a programmer, I felt it was important to understand whether the code my programmers were writing was sound and properly documented.
So, I learned a bit about writing C code. I studied, actually wrote a few minimalist programs, and though I never wrote another line of code afterward, I had enough knowledge to intelligently discuss projects with the coders and know if they were on the right track.
It’s the same with sales copy. Any business owner who uses sales copy ought to know enough to at least determine if copy is sound and likely to produce results.
As you’re probably aware… there’s only a handful of ways to increase sales of your offers… and it pretty much comes down to this:
So, let’s assume for a moment that your offer is as good as can be (even though it maybe isn’t).
We’ll cover more on that in a few, just stay with me here…
And, let’s pretend that you can’t possibly generate any more traffic (though there’s always more traffic if you know how and where to get it).
With those two things in place the ONLY way to increase profits from you offer is to make your sales copy more effective. In fact:
Makes perfect sense, right?
I’m sure you can see how improving your sales copy would be beneficial if you’re using paid advertising, but what if the bulk of your traffic comes from affiliates?
That’s great, but here’s the rub… How hard (or how long) do you think affiliates will push your offer if it’s not converting?
Let’s face it, affiliates do have options.
Terry Dean, one of the more successful internet marketers in the world, said:
And…
“You can have all the targeted traffic you want, the most-desirable and most-problem-solving product ever, and you still won’t make near the money you could be making IF you had the very best ad copy.”
And, guess what? He’s right!
Have you ever wondered why one sales page for an offer will only get a 3% conversion rate while another sales page for the same can pull in 12% or more?
What’s the difference?
Actually, it’s about 9% there, Bubba. ;-)
But seriously, if everything else about the offer and traffic are the same… the difference is all in the sales copy.
You could most likely write your own sales copy as well as they can, and maybe even better.
Really? Better?
That’s right, and here’s why:
That's the bad news. The good news is...
As long as your cut-rate copywriter has managed to even do a halfway decent job of laying out your offer’s benefits in some sort of cohesive fashion, that same ho-hum copy can be transformed into killer copy.
And, check this out…
As crazy as that sounds it happens all the time.
Allow me to illustrate what I’m talking about with a few examples…
Example #1
Dan Kennedy was once hired to “critique and tweak” a magazine ad (kind of like what I’m offering here).
By adding just one letter to the ad’s headline (with no other changes to the copy) he tripled their conversion rate.
ONE LETTER!
The original headline read:
Dan simply changed it to:
Imagine that! By simply adding “s” onto the end of the word “Put” the conversion rate tripled!
Here’s why: The first headline implies that you need to do something to get the benefit. The second headline implies that the benefit has already been done for you. All that’s left for you to do is place your order.
By adding that magic ‘s’ Dan managed to change the entire tone and value of the offer.
Example #2
John Caples, one of the greatest copywriters of all time, changed one word in an ad and achieved a 20% bump! He simply replaced the word “repair” with “fix.”
Crazy, right? I mean, after all, fix and repair mean the same thing, don’t they?
Well, not exactly…
If you dig deeper into the meanings of these two very common words, a “fix” for something is a solution to a problem, usually permanent; whereas “repair” might simply mean to make something usable again.
So, how did that small change equal a 20% increase in response?
It could be that the word was more appropriate to emphasize the major benefit of that particular product, or possibly just a better word fit for that particular target market.
And get this…
Sometimes even a minor change in a Call To Action (CTA) or in the buy button itself can make a huge difference.
Example #3
Fab.com changed their “add to cart” button from a shopping cart icon with a plus sign to the words Add To Cart and increased conversions by 49%.
I’ve seen several explanations by different pundits for why they think that minor change may have worked so well for Fab. But I believe they’re all just grasping at straws and missing the real point.
For example…
Neil Patel wrote: “While the fashionable shopping cart icon is clever and cute, it’s also confusing. Based on a couple of decades of online shopping, we expect the checkout button to say “add to cart” (go look at Amazon!).”
Confusing? I think not.
Personally, I don’t believe it had anything to do with symbols being confusing, or merely a matter of expectations and conditioning. I mean, who doesn’t know that a shopping cart icon with a ‘+’ means add to cart?
Here's what I think...
As a student and practitioner of NLP for many years now, I believe the higher response to “Add To Cart” over those symbols is more primal (instinctual) than pavlovian (conditioning). You see, “Add To Cart” is a verbal command whereas a pictogram of a cart with a plus symbol is not.
This same type of command works in most any direct response copy: “Click Here To Access…” or “Buy Now” or “Order Your Copy Now” or “Add To Cart” or whatever.
To once again quote Gary Halbert:
Either way, there are a couple of lessons to be learned from these examples: 1) Clever and cute generally have no place in direct response advertising, and 2) a small change in an ad can, and often does, make a huge difference in sales.
It’s a win for you and for me too, and here is why… Through helping other copywriters punch-up their copy, I discovered that I have a valuable skill, the skill to evaluate and enhance virtually any sales page and increase conversions dramatically.
With 35+ years of copywriting experience under my belt, fixing broken sales pages comes second nature to me. When I’ve finished fine-tuning your copy you’ll have a first rate killer sales funnel… and I’ll have a fun assignment that doesn’t give me a migraine.
Here’s what you’re getting:
If you’re accepted as one of my clients I will perform what I call a “Critique & Tweak” for your current sales pages, lead-gen pages, or possibly even your entire funnel. Along with my critique, I’ll point out the elements in your sales message that just don’t make the grade.
But that's not all…
I'll not only fix your copy, I’ll tell you how and why I fixed it. And, I’ll also make sure you understand what the problems are and why they don’t work.
That means that you get an in-the-trenches education which will continue to benefit you for the rest of your life. And may just be the best part about this deal.
And there’s more…
Along with having better converting sales copy you will now also understand the difference between what’s good and what’s not-so-good.
Why is it important? If you know what should and should not be in a good sales letter you're able to predict whether the sales copy you’re paying for (or writing yourself) is likely to convert.
So, even if you never intend to write your own sales copy, you should still know how it ought to be done.
Case in point, for several years I owned a software company where we developed applications for several industries, mostly using the C programming language. And, although I never had even the slightest desire to be a programmer, I felt it was important to understand whether the code my programmers were writing was sound and properly documented.
So, I learned a bit about writing C code. I studied, actually wrote a few minimalist programs, and though I never wrote another line of code afterward, I had enough knowledge to intelligently discuss projects with the coders and know if they were on the right track.
It’s the same with sales copy. Any business owner who uses sales copy ought to know enough to at least determine if copy is sound and likely to produce results.
As you’re probably aware… there’s only a handful of ways to increase sales of your offers… and it pretty much comes down to this:
So, let’s assume for a moment that your offer is as good as can be (even though it maybe isn’t).
We’ll cover more on that in a few, just stay with me here…
And, let’s pretend that you can’t possibly generate any more traffic (though there’s always more traffic if you know how and where to get it).
With those two things in place the ONLY way to increase profits from you offer is to make your sales copy more effective. In fact:
Makes perfect sense, right?
I’m sure you can see how improving your sales copy would be beneficial if you’re using paid advertising, but what if the bulk of your traffic comes from affiliates?
That’s great, but here’s the rub… How hard (or how long) do you think affiliates will push your offer if it’s not converting?
Let’s face it, affiliates do have options.
Terry Dean, one of the more successful internet marketers in the world, said:
And…
“You can have all the targeted traffic you want, the most-desirable and most-problem-solving product ever, and you still won’t make near the money you could be making IF you had the very best ad copy.”
And, guess what? He’s right!
Have you ever wondered why one sales page for an offer will only get a 3% conversion rate while another sales page for the same can pull in 12% or more?
What’s the difference?
Actually, it’s about 9% there, Bubba. ;-)
But seriously, if everything else about the offer and traffic are the same… the difference is all in the sales copy.
You could most likely write your own sales copy as well as they can, and maybe even better.
Really? Better?
That’s right, and here’s why:
That's the bad news. The good news is...
As long as your cut-rate copywriter has managed to even do a halfway decent job of laying out your offer’s benefits in some sort of cohesive fashion, that same ho-hum copy can be transformed into killer copy.
And, check this out…
As crazy as that sounds it happens all the time.
Allow me to illustrate what I’m talking about with a few examples…
Example #1
Dan Kennedy was once hired to “critique and tweak” a magazine ad (kind of like what I’m offering here).
By adding just one letter to the ad’s headline (with no other changes to the copy) he tripled their conversion rate.
ONE LETTER!
The original headline read:
Dan simply changed it to:
Imagine that! By simply adding “s” onto the end of the word “Put” the conversion rate tripled!
Here’s why: The first headline implies that you need to do something to get the benefit. The second headline implies that the benefit has already been done for you. All that’s left for you to do is place your order.
By adding that magic ‘s’ Dan managed to change the entire tone and value of the offer.
Example #2
John Caples, one of the greatest copywriters of all time, changed one word in an ad and achieved a 20% bump! He simply replaced the word “repair” with “fix.”
Crazy, right? I mean, after all, fix and repair mean the same thing, don’t they?
Well, not exactly…
If you dig deeper into the meanings of these two very common words, a “fix” for something is a solution to a problem, usually permanent; whereas “repair” might simply mean to make something usable again.
So, how did that small change equal a 20% increase in response?
It could be that the word was more appropriate to emphasize the major benefit of that particular product, or possibly just a better word fit for that particular target market.
And get this…
Sometimes even a minor change in a Call To Action (CTA) or in the buy button itself can make a huge difference.
Example #3
Fab.com changed their “add to cart” button from a shopping cart icon with a plus sign to the words Add To Cart and increased conversions by 49%.
I’ve seen several explanations by different pundits for why they think that minor change may have worked so well for Fab. But I believe they’re all just grasping at straws and missing the real point.
For example…
Neil Patel wrote: “While the fashionable shopping cart icon is clever and cute, it’s also confusing. Based on a couple of decades of online shopping, we expect the checkout button to say “add to cart” (go look at Amazon!).”
Confusing? I think not.
Personally, I don’t believe it had anything to do with symbols being confusing, or merely a matter of expectations and conditioning. I mean, who doesn’t know that a shopping cart icon with a ‘+’ means add to cart?
Here's what I think...
As a student and practitioner of NLP for many years now, I believe the higher response to “Add To Cart” over those symbols is more primal (instinctual) than pavlovian (conditioning). You see, “Add To Cart” is a verbal command whereas a pictogram of a cart with a plus symbol is not.
This same type of command works in most any direct response copy: “Click Here To Access…” or “Buy Now” or “Order Your Copy Now” or “Add To Cart” or whatever.
To once again quote Gary Halbert:
Either way, there are a couple of lessons to be learned from these examples: 1) Clever and cute generally have no place in direct response advertising, and 2) a small change in an ad can, and often does, make a huge difference in sales.
The Easiest & Most Cost Effective Way To Get More Sales Is By Having “Killer” Copy!
The Easiest & Most Cost Effective Way To Get More Sales Is By Having “Killer” Copy!